One big idea and three takeaways

January 27, 2014

Filed under: Communications — jonathanpoisner @ 11:06 am

I recently was given good advice worth sharing.

In any event you are putting on, you should be able to identify the single, one-sentence big idea that will get people interested and three — and no more than three — takeaway messages.

If you systematically identify the big idea and three takeaway messages up-front and design your communications around them, you will have more success.

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